《snapchat》挖来微软前高管担任关键广告销售职位
《snapchat》挖来微软前高管担任关键广告销售职位，美国阅后即焚社交软件 Snapchat 开发商 Snap 聘请了前微软广告主管 Rob Wilk 担任该公司美洲区总裁，向首席运营官 Jerry Hunter 汇报工作。这是 Snap 顶级广告销售职位，在高管 Jeremi Gorman 和 Peter Naylor 去年跳槽到 Netflix 后，Snap 一直在寻求该岗位的继承者。
Rob 在微软工作了近 8 年，3 月初离职前的职位是全球广告主管。
广告商在大环境下缩减了支出，而 TikTok 的崛起也蚕食了 Snap 的广告市场份额，因此 Snap 的广告收入增长面临着严峻的任务。在加盟 Snap 之后，Rob 将面临巨大的考验。Snap 去年第四季度的整体收入为 13 亿美元，与 2021 年同期持平。
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