《TikTok》美国广告收入单月增长 11%
《TikTok》美国广告收入增长11%，尽管热门短视频应用 TikTok 在美国面临被禁的风险，但是广告商们却在增加他们在该平台上的支出。
应用分析集团 Sensor Tower 的数据显示，今年 3 月，TikTok 在美国的广告收入增长了 11%，苹果、亚马逊、百事可乐、外卖应用 DoorDash 等公司的广告支出名列前茅。多名广告业高管和代理商负责人表示，各大品牌基本上计划继续在 TikTok 投入资金，广告巨头 WPP 旗下群邑集团、宏盟集团在内的领先广告公司也没有建议客户降低投资。
广告商对于 TikTok 的持续热情，正值全球各国政府和监管机构对 TikTok 的安全担忧日益加剧之际。据报道，美国政府要求字节跳动剥离 TikTok，否则将进行封禁。
“美国政府不太可能发布一项行政命令，立即封禁 TikTok，从而对广告商造成影响，”广告公司 UM Worldwide 的首席媒体官乔舒亚・洛科克(Joshua Lowcock) 表示，“即使得到两党的支持，立法过程也将旷日持久，这给了营销人员足够的时间来制定替代策略。”
上月，TikTok CEO 周受资出席了美国国会听证会，就议员们关心的安全问题回复提问。在听证会之前，软件集团 Capterra 对 300 名美国营销人员进行的一项调查发现，75% 的人计划在未来 12 个月增加在TikTok 上的支出。
Previous： 《战地2042》第4赛季明日上线
Next： 《狼奔豕突2：消失的信号》新游何时上线
Latest Games
-
Damage Dealer: Idle Merge Ball
Leisure Details -
Farm Evo - Piggy Adventure
Action Details -
Monster EVO Paint by Number
Leisure Details -
FNF Studio - Make Your Mods
Music Details -
Math Games - Brain Training
Decryption Details -
Art Puzzle - jigsaw art games
Decryption Details -
Draughts 10x10
Decryption Details -
Ricochet Shooter
Decryption Details
Related News
-
1
Embark on a Mythical Journey and Master the Art of Combat with SINAG Fighting Game - Now Available
-
2
Reverse: 1999 Update Schedule and Upcoming Features
-
3
The Division Resurgence Launch Delayed to December 2024
-
4
Goddess of Victory: NIKKE Creator Program: A Guide for Aspiring Content Creators
-
5
Exciting News for Anime Fans: JoJo’s Bizarre Adventure Mobile Game Set for 2025 Release
-
6
PUBG Mobile and Spy × Family: A Thrilling Collaboration
-
7
Vivo Keyd Stars Emerges Victorious in Honor of Kings Invitational 2024 Season 1
-
8
To build your own AnimateMe Avatar using ChatGPT4
-
9
Ubisoft's Mobile Revenue Decline and Assassin’s Creed Jade's Delay: What's Next for the Gaming Giant?
-
10
Mastering Vehicle Repairs in Men of War 2: Tips and Tricks
-
1
Embark on a Mythical Journey and Master the Art of Combat with SINAG Fighting Game - Now Available
-
2
Reverse: 1999 Update Schedule and Upcoming Features
-
3
The Division Resurgence Launch Delayed to December 2024
-
4
Goddess of Victory: NIKKE Creator Program: A Guide for Aspiring Content Creators
-
5
Exciting News for Anime Fans: JoJo’s Bizarre Adventure Mobile Game Set for 2025 Release
-
6
PUBG Mobile and Spy × Family: A Thrilling Collaboration
-
7
Vivo Keyd Stars Emerges Victorious in Honor of Kings Invitational 2024 Season 1
-
8
To build your own AnimateMe Avatar using ChatGPT4
-
9
Ubisoft's Mobile Revenue Decline and Assassin’s Creed Jade's Delay: What's Next for the Gaming Giant?
-
10
Mastering Vehicle Repairs in Men of War 2: Tips and Tricks
